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General Investing

Learning how to invest can be like learning a new language: to understand the marketplace and clarify your goals, it's important to start with the basic terms and concepts. With this foundation in place, you will be ready to move on to working with your financial professional to build an appropriate portfolio for you.

This section starts the learning process. It introduces the major investment vehicles–cash and cash equivalents, bonds, and stocks–and some of the main concepts, such as risk and diversification, involved in making investment decisions and managing a portfolio.

Fundamentals
Start with some investing basics.

 Risk and Reward
Learn how your risk tolerance can affect your investment strategy.
Reducing Risk Through Diversification
Why diversification and asset allocation are powerful, time-tested strategies.		 Inflation and Taxes
Take into consideration how inflation and taxes affect your investment results.
 
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Investors should consider the investment objectives, risks, charges and expenses of the fund carefully before investing. The prospectus contains this and other important information about the fund. Contact your financial professional for a prospectus and read it carefully before investing.

An investment in our money market funds is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the funds seek to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in the funds.

Mutual fund investing involves risks. The investment return and principal value of an investment will fluctuate, and shares, when sold, may be worth more or less than the original cost. Keep in mind that asset allocation and diversification do not assure a profit or protect against loss in declining markets. Investors should consult with their attorney, accountant, and/or tax professional for advice concerning their particular situation.

Mutual funds are distributed by Prudential Investment Management Services LLC, a Prudential Financial company and member SIPC. Prudential Fixed Income Management and Prudential Real Estate Investors are units of Prudential Investment Management, Inc (PIM). Quantitative Management Associates, Jennison Associates, and PIM are registered investment advisors and Prudential Financial companies. Prudential Investments, Prudential Financial, the Rock Prudential logo, Jennison Associates, and Jennison are registered service marks of The Prudential Insurance Company of America, Newark, NJ, and its affiliates.

Mutual Funds: Are not insured by the FDIC or any other federal government agency, may lose value, and are not a deposit of or guaranteed by any bank or any bank affiliate.

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